Reading Time: 4 minutesDesigners and clients come from two different worlds. Two very different worlds; they speak different languages, have different cultures, and can easily get into a fight with each other. Usually, the only thing they’ll have in common is that they both own businesses. With completely different languages, experiences and areas of expertise, it’s hard to make sure you can both walk away from a project completely happy. So let’s talk about four questions you can ask each other to make sure that you get the job done well.
Category: Web
I’m a web developer and a consultant. Almost everything here is web related. Maybe I’m talking about a CMS, CSS, or UX or UI. Or maybe it’s about web browsers and HTML5.
Sometimes All You Need Is a Consultant
Reading Time: 4 minutesNot every web project needs a web designer or developer. Sometimes all you need a consultant. Whether it’s budget limitations or the fact that you already have the resources, sometimes you’re better served by a designer’s opinion than his work. If you let a web designer act as a consultant, it can actually be great for both parties. He gets the freedom of telling you exactly what he thinks, and you get the choice of listening or doing it your own way.
You’re Not a Social Media Expert
Reading Time: 3 minutesThat’s right, you’re not a Social Media Expert. No one is. I know this contradicts most online marketers’ resumés, but it’s the truth. I don’t deny that there are Social Media analysts, gurus, and students of the field, but I think calling yourself an expert is a bit over-the-top.
Optimizing Creativity
Reading Time: 5 minutesCreativity is a fun word. We all value creativity and we see it as a fundamental characteristic of humanity. We love creative people and we all want to be “more creative”. We love The Creatives. Sadly, the corporate world sometimes sees The Creatives a bit like fish; it’s really cool when you have them – but you don’t do anything with them but stare. Unless you’re an expert on fish, you only know a Goldfish from a Beta; so there’s only one type of Creative you ever look for, and that can hurt you.
Content Writing isn’t for You
Reading Time: 3 minutesWriting is tough. Really tough. And chances are, you aren’t great at it. Chances are even greater that you don’t care. You probably aren’t a content producer. But if you’re not, who is? And who should be?
Web Design as a trade
Reading Time: 3 minutesSince I’ve moved into my current position, my life has changed and I’ve gotten closer to identifying my calling: The web. In particular, producing websites which I truly love. Before I moved into my position, I thought that I knew … Continue reading